I’m a married dad of three from Edinburgh, nearing ever closer to my 40s, with almost 20 years of battle scars from the cybersecurity marketing trenches.

My career has been built on scale and transformation. I’ve navigated three major acquisitions, led international expansions from the ground up, and turned around broken GTM engines. From leading international teams of 40+ with £10M+ budgets at corporate giants, to being the only marketer in the building at European scale-ups. I’ve operated at both ends of the spectrum and everything in between

I’ve learned to surround myself with the best people in the business. I’m rarely the smartest person in the room, and that’s exactly how I like it. Working alongside exceptional leaders (and learning from a few terrible ones) has shaped everything I know about building high-performing teams and driving results.

I’ve carried sales targets myself, so I understand the pressure when pipeline looks questionable and everyone’s demanding answers. I’ve sat in those brutal board meetings where marketing’s ROI gets questioned and every decision gets scrutinised.

That experience taught me to be comfortable being the squeaky wheel when it drives better outcomes. I’ll challenge sacred cows, call out marketing theatre, and say no to initiatives that don’t move the needle.

I believe Marketing is both a science and an art. Being grounded in data gives you permission and foundation to take creative risks that drive results and business impact.

I’m a Chartered Marketer who’s built award-winning and industry-leading teams. Now I’m sharing what I’ve learned to help fellow GTM leaders avoid the expensive mistakes and build marketing that actually works.