I’m a married dad of three from Edinburgh, nearing ever closer to my 40s, with almost 20 years of battle scars from the cybersecurity marketing trenches.

My career has been built on scale and transformation. I’ve navigated three major acquisitions, led international expansions from ground zero, and turned around broken GTM engines. From managing £10M+ budgets at corporate giants to bootstrap operations at European scale-ups – I’ve built revenue machines across every context imaginable.

I’ve learned to surround myself with the best people in the business. I’m rarely the smartest person in the room, and that’s exactly how I like it. Working alongside exceptional leaders (and learning from a few terrible ones) has shaped everything I know about building high-performing teams and driving results.

I’ve carried sales targets myself, so I understand the pressure when pipeline looks questionable and everyone’s demanding answers. I’ve sat in those brutal board meetings where marketing’s ROI gets questioned and every decision gets scrutinised.

That experience taught me to be comfortable being the squeaky wheel when it drives better outcomes. I’ll challenge sacred cows, call out marketing theatre, and say no to initiatives that don’t move the needle.

Here’s what I’ve learned: Marketing isn’t a science or an art. It’s both. Being grounded in data gives you permission and foundation to take creative risks that drive results and business impact.

I’m a Chartered Marketer who’s built award-winning and industry-leading teams. Now I’m sharing what I’ve learned to help fellow GTM leaders avoid the expensive mistakes and build marketing that actually works.